The Imperial War Museum in London has revived thrifty 1940s housewife Mrs Sew&Sew, the face of the Ministry of Information's 'Make Do And Mend' campaign during World War Two.
She has her own website, and a Twitter account, from which she'll be passing on her top tips for making the most of limited resources during the recession, including how to patch clothes, darn socks, unpick old jumpers to reuse the yarn, and how to adapt old clothes for new uses.
You can buy a copy of the original 'Make Do And Mend' booklet from the IWM's online shop, or view some of the pages from it on Peter and Cathey's Midnight Watch website.
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