Becks: Four Steps

Becks 'Four Steps' TV advert, 2006. Directed by Dougal Wilson for Leo Burnett Agency

I love the new Becks beer ad on the telly. It's the one with four men doing a dance routine in a dark, grotty street - a marionette, an animation (who reminds me of Phil Daniels), a stop-motion figure and a real person. The music works brilliantly too - It Overtakes Me by The Flaming Lips.

It delights me every time, and yes, sometimes I join in the dance. But I still don't like beer.

Brand Republic: Beck's 'four steps' by Leo Burnett
The Publican: Beck's back on TV with £12m campaign

Comments

[chris morrell]

"Four Steps" is soo good. It won me over quite quickly,but i could see what Burnett was doing almost immediately,and was so knocked out by it as to feel almost resentful and resistant....the creation of a fully fledged "cult" image, that you either go with,and love,or find constantly puzzling and irritating. Dont really know about the second part of that thesis,since i love it... However , bad news for the "client", it doesnt make the Beer taste any less sour, i prefer Peroni "Nastro Azzuro"...
Viva Valentino Rossi
..Chris Morrell

[Berny]

Does anyone know who the man is in the four steps becks beir advert please

[mark jeffrey]

This commercial is absolutely brilliant. Not particularly for the intricate little tap in the face by the mannequin , or the dog barking causing a collision. It just hooked me as soon as i saw and heard it. It's short , but by far the best advert shown for a considerable time. I'm even going to try a bottle of becks next time i'm out !!!

[jennifer]

hey i was wonderin wether there are any websites that could let me watch the becks advert online because i really think that its a gd advert lol and i wnt to learn the dance moves!

[Kristen (Thoughts from the Bus Stop)]

Hello all - have found the ad on YouTube and embedded it in the post, so you can all learn the dance now...

[scott]

just love the new advert it reminds you of how cheesy the moves on a dance floor can be on a saturday night.I will be trying to learn them and show off my talents.

[Jacob Kreed]

Does anyone know where I can find how to do the 4 steps in this advert.

[Kristen (Thoughts from the Bus Stop)]

Hi Jacob - just play the clip above, you'll pick them up from there.

[Adam K]

does anyone know who the choreographer was? I recognise the style of choreography, seems quite Lea Andersony

[George Reid]

one of the most uplifting ads EVER