Stills from Bartle Bogle Hegarty's Brainstorm ad for Barclays, 2005
It's rare that a bank advert appeals to me, but I love the Barclays ad which is on the telly at the moment - the one with the staff brainstorm (or 'ideas stew' as the facilitator calls it).
Young Todd arrives late for the meeting, still trying to get his tie on straight - just in time to catch his snooty blonde colleague putting forward her idea for a hover phone.
Put on the spot, Todd suggests, "10% interest on our Regular Saver account?" and is met with snorts of derision from his colleagues, particularly Snooty Blonde.
The facilitator, however, loves it, and the ad closes with a hover phone appearing in shot, intoning, "Great idea, Todd" to the pleasantly surprised young man.
It's a great script and the little visual touches and comic timing are perfect. I love the disgusted look on Snooty Blonde's face as Todd is congratulated and her hair is blown about by the air from the hover phone.
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