December 21, 2007

BBC2 Christmas Idents 2007


BBC2 Christmas ident, 2007. Via YouTube

I love the new papercut / pop-up book idents for BBC Two this Christmas - sort of Tord Boontje meets Rob Ryan. Intricate and atmospheric - beautiful.

See also:
Idents.tv: Cutting up Christmas on BBC Two
BBC: BBC Two Idents and Classic TV - BBC Two Ident Videos
BBC: In pictures: BBC Two's distinctive style
BBC: BBC Two Citizen Idents
BBC: BBC Two Idents Wallchart (pdf)


BBC2 Christmas ident, 2007. Via YouTube

June 15, 2007

"Eat up... we'll knit more!"


'Knitted by Nanas' ad for Shreddies

I love the new ad for Shreddies cereal, where Shreddie are seen being knitted by an industrious band of old ladies (far less scary than the one on The Mighty Boosh).

A great, daft idea, and a fab slogan by McCann Erikson for CPUK.

November 01, 2006

Sony Bravia: Paint

Still from Sony Bravia 'Paint' advert showing paint explosions up the side of a tower block
Still from Sony Bravia 'Paint' advert, 2006.


The latest ad for Sony's Bravia telly is even better than the last one (the coloured balls bouncing down a street). It's a complete joy to watch - multicoloured paint explosions in and around a disused Glasgow tower block, accompanied by Rossini's The Thieving Magpie.

The Bravia Ads website has loads of fascinating info on how the ad was made, as does the website of Phoenix Fireworks, who provided the fireworks which blasted the paint sky high. There's also a lovely set of photos on Flickr of the ad being shot.

Also:
BBC: Purple rain
Glasgow Housing Association: Colour splash for Toryglen

July 19, 2006

Dame Judi's Lobster for Film Four


Film Four advert for 'Film Free Is Free' campaign

I just love the 'Film Four is free' advert on the telly at the moment. It's a joy, full of beautifully-timed comic moments.

I love it when Lucy Liu mutters, "Muppets..." whilst observing Christian Slater and Ray Winstone's dodgy billboard pasting, I love Willem Dafoe's expression as he encourages Mackenzie Crook and I LOVE the moment when Dame Judi Dench, dressed as a LOBSTER for goodness sake, raises her pinchers aloft and trills, "FREE!" while Ewan MacGregor's confused tomato looks on.

June 23, 2006

Sheila's Wheels

The Sheilas Wheels ladies in their pink car

I do love the Sheila's Wheels ads - an Aussie girl group in pink sequins driving a fab pink car and singing a catchy tune? What's not to love?

"For ladies who insure their cars
Sheila's Wheels are superstars
Women make the safest drivers
You could save a bunch of fivers
For bonzer car insurance deals
Girls get onto Sheila's Wheels

Girls are bored beyond indurance
Paying too much for car insurance
For bonzer car insurance deals
Girls get onto Sheila's Wheels"

Sure, it's been done by evil capitalists trying to flog car insurance, but I've never even had a driving lesson so am immune to their attempts to sell me their product. I just like the song, and the ad in the bar ("If your name was Florence, and you needed car insurance...") makes me laugh.

According to the press release, the ads were directed by the creator of the Hamlet ‘photo booth’ ads. "


Sheilaswheels.com: Peter Wood and HBOS launch ‘Sheilas’ Wheels’ brand to shake-up car insurance for women

June 17, 2006

Barclays: Great idea, Todd

Still from Bartle Bogle Hegarty's Brainstorm ad for Barclays, 2005 Still from Bartle Bogle Hegarty's Brainstorm ad for Barclays, 2005
Stills from Bartle Bogle Hegarty's Brainstorm ad for Barclays, 2005

It's rare that a bank advert appeals to me, but I love the Barclays ad which is on the telly at the moment - the one with the staff brainstorm (or 'ideas stew' as the facilitator calls it).

Young Todd arrives late for the meeting, still trying to get his tie on straight - just in time to catch his snooty blonde colleague putting forward her idea for a hover phone.

Put on the spot, Todd suggests, "10% interest on our Regular Saver account?" and is met with snorts of derision from his colleagues, particularly Snooty Blonde.

The facilitator, however, loves it, and the ad closes with a hover phone appearing in shot, intoning, "Great idea, Todd" to the pleasantly surprised young man.

It's a great script and the little visual touches and comic timing are perfect. I love the disgusted look on Snooty Blonde's face as Todd is congratulated and her hair is blown about by the air from the hover phone.

Barclays Newsroom: Barclays Launches New Brand Positioning with National Advertising Campaign

June 06, 2006

Becks: Four Steps


Becks 'Four Steps' TV advert, 2006. Directed by Dougal Wilson for Leo Burnett Agency

I love the new Becks beer ad on the telly. It's the one with four men doing a dance routine in a dark, grotty street - a marionette, an animation (who reminds me of Phil Daniels), a stop-motion figure and a real person. The music works brilliantly too - It Overtakes Me by The Flaming Lips.

It delights me every time, and yes, sometimes I join in the dance. But I still don't like beer.

Brand Republic: Beck's 'four steps' by Leo Burnett
The Publican: Beck's back on TV with £12m campaign

December 08, 2004

Your call is very important to us

CAN 2004 Christmas poster depicting angels taking calls in a callcentre (c) Churches Advertising Network

I love this year's Christmas poster from CAN (the Churches Advertising Network). It made me grin whilst battling through the crowds at Victoria station.

November 24, 2004

Pictures of your mama, taken by your papa

"Picture book
Pictures of your mama
Taken by your papa
A long time ago..."
I love the new HP ad which feature this Kinks song - very cleverly done. The song reminds me of a few months ago, when I was looking through boxes of slides with Mum - pictures taken in Kuwait in the early seventies, when she and Dad were courting. Dad standing proudly by his Lambretta outside his RAF quarters. Mum standing outside a mosque in a thigh-skimming minidress. Mum and her flatmate Eileen posing in their tiny, flower-crammed walled garden, with the desert visible in the background, stretching on for miles, punctuated only by oil rigs and the de-salination plant. Mum at a party wearing a white embroidered cheesecloth two-piece, bought on her last trip home from 'Stevie's' in Portsmouth.

She is the age I am now in these pictures. I screw my eyes up as I examine each one, trying to see myself in her. She looks so happy. Sexy, fashionable, and very happy. And of course, she was freshly in love - with the man behind the camera! But with the benefit of hindsight I can see that the happiness shining from her face is not just from the rush of meeting someone new, but from the feeling that she's found someone with whom she feels she really belongs for the long run.

Sometimes, she still looks at him like that...
:)

October 05, 2004

Honda: Hate Something, Change Something

Still from Wieden & Kennedy's 'Hate Something Change Something' ad for Honda, 2004
Still from Wieden & Kennedy's 'Hate Something Change Something' ad for Honda, 2004

I LOVE the ad for Honda's new diesel engine - the one with the dirty, noisy engines flying through a animated landscape of rainbows and peacocks and exotic topiary, been shot down by bunnies wearing ear protectors, while Garrison Keillor sings a specially written folk song.

Click here for the full animation and news on the site they're launching to accompany the ad. Altogether now, "in the key of 'Grrr'...":

"Hate something, change something
Hate something, change something
Make something bett-errrrrrrrrrrrrrrr...'

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