Sheila's Wheels

I do love the Sheila's Wheels ads - an Aussie girl group in pink sequins driving a fab pink car and singing a catchy tune? What's not to love?

"For ladies who insure their cars
Sheila's Wheels are superstars
Women make the safest drivers
You could save a bunch of fivers
For bonzer car insurance deals
Girls get onto Sheila's Wheels

Girls are bored beyond indurance
Paying too much for car insurance
For bonzer car insurance deals
Girls get onto Sheila's Wheels"

Sure, it's been done by evil capitalists trying to flog car insurance, but I've never even had a driving lesson so am immune to their attempts to sell me their product. I just like the song, and the ad in the bar ("If your name was Florence, and you needed car insurance...") makes me laugh.

According to the press release, the ads were directed by the creator of the Hamlet ‘photo booth’ ads. "

Sheilaswheels.com: Peter Wood and HBOS launch ‘Sheilas’ Wheels’ brand to shake-up car insurance for women