Becks: Four Steps
Becks 'Four Steps' TV advert, 2006. Directed by Dougal Wilson for Leo Burnett Agency
I love the new Becks beer ad on the telly. It's the one with four men doing a dance routine in a dark, grotty street - a marionette, an animation (who reminds me of Phil Daniels), a stop-motion figure and a real person. The music works brilliantly too - It Overtakes Me by The Flaming Lips.
It delights me every time, and yes, sometimes I join in the dance. But I still don't like beer.
Brand Republic: Beck's 'four steps' by Leo Burnett
The Publican: Beck's back on TV with £12m campaign
"Four Steps" is soo good. It won me over quite quickly,but i could see what Burnett was doing almost immediately,and was so knocked out by it as to feel almost resentful and resistant....the creation of a fully fledged "cult" image, that you either go with,and love,or find constantly puzzling and irritating. Dont really know about the second part of that thesis,since i love it... However , bad news for the "client", it doesnt make the Beer taste any less sour, i prefer Peroni "Nastro Azzuro"...
Viva Valentino Rossi
..Chris Morrell
Posted by: chris morrell | June 14, 2006 at 01:48 PM
Does anyone know who the man is in the four steps becks beir advert please
Posted by: Berny | June 22, 2006 at 09:25 AM
This commercial is absolutely brilliant. Not particularly for the intricate little tap in the face by the mannequin , or the dog barking causing a collision. It just hooked me as soon as i saw and heard it. It's short , but by far the best advert shown for a considerable time. I'm even going to try a bottle of becks next time i'm out !!!
Posted by: mark jeffrey | June 28, 2006 at 09:20 PM
hey i was wonderin wether there are any websites that could let me watch the becks advert online because i really think that its a gd advert lol and i wnt to learn the dance moves!
Posted by: jennifer | July 04, 2006 at 01:50 PM
Hello all - have found the ad on YouTube and embedded it in the post, so you can all learn the dance now...
Posted by: Kristen (Thoughts from the Bus Stop) | July 04, 2006 at 02:28 PM
just love the new advert it reminds you of how cheesy the moves on a dance floor can be on a saturday night.I will be trying to learn them and show off my talents.
Posted by: scott | July 09, 2006 at 12:36 AM
Does anyone know where I can find how to do the 4 steps in this advert.
Posted by: Jacob Kreed | July 22, 2006 at 08:11 PM
Hi Jacob - just play the clip above, you'll pick them up from there.
Posted by: Kristen (Thoughts from the Bus Stop) | July 24, 2006 at 01:00 PM
does anyone know who the choreographer was? I recognise the style of choreography, seems quite Lea Andersony
Posted by: Adam K | July 24, 2006 at 11:15 PM
one of the most uplifting ads EVER
Posted by: George Reid | December 20, 2006 at 10:06 AM