Still from Wieden & Kennedy's 'Hate Something Change Something' ad for Honda, 2004
I LOVE the ad for Honda's new diesel engine - the one with the dirty, noisy engines flying through a animated landscape of rainbows and peacocks and exotic topiary, been shot down by bunnies wearing ear protectors, while Garrison Keillor sings a specially written folk song.
Click here for the full animation and news on the site they're launching to accompany the ad. Altogether now, "in the key of 'Grrr'...":
"Hate something, change something
Hate something, change something
Make something bett-errrrrrrrrrrrrrrr...'